CASE: Radisson Blu Strand Hotel
With what might be Stockholm’s most breathtakingly beautiful view, one of Sweden's most iconic hotels are located: Radisson Blu Strand Hotel. In the heart of the hotel lies The Strand - a Swedish brasserie in a unique setting created by the award winning architectural agency Wingårdhs.
With the goal to launch a new Stockholm classic, we hosted the Dinner & Party opening night concept Come and dine with me.
In order to achieve the right feeling, the evening was a seated dinner for 150 people where we chose 22 The Strand hosts, who invited their friends to their table. We wanted to create a relaxed vibe, where the hosts could control their tables and invite their loved ones, with us managing the tables in dialogue with the hosts.
The opening on Friday, September 22nd 2017 became a vibrant, unforgettable night with full attendance and social media outcome on profiles as Jonna Bergh, Felix Herngren, Magnus Skogsberg, Cissi Forss and Jenny Wilson, to name a handful.