HM x Balmain
In the summer of 2015, modinåkerlind was approached by H&M to plan and execute an evening event for the launch of the Balmain x H&M collaboration. The event, which took place on November 3rd in the underground and magical Skyddsrummet venue, was a grand celebration of Balmain x H&M’sintricately-crafted and embellished collection.
In addition to the carefully scouted and selected venue, modinåkerlind chose to turn to musical artists Titiyo, Sakarias and DJ Axel Boman to set the mood. The food and beverage concept was set by Stockholm restaurant Pontus to include mini lobster rolls and vegetarian options while Moët Chandon made sure that no one’s Champagne glass went empty.
To ensure Balmain x H&M was highlighted and visible throughout the event, modinåkerlind chose to dress fourteen influencers and celebrities in pieces from the extravagant collection.
The Balmain x H&M release party was the perfect way to build buzz for the collection’s launch with a grand total of 320 attendees that included press, bloggers, stylists, VIPs and influencers. With the help of interior prop stylists, modinåkerlind managed to infuse the event with a raw yet luxurious atmosphere that was highly appreciated by both the H&M team and attendees. modinåkerlind’s strategic yet creative planning and execution of the event resulted in high guest attendance, key visibility in the media and an unforgettable night of fashion, music, food and fun.