Rützou was founded in 2000 by designer Susanne Rützou. Her eponymous company has garnered a growing following for her unique designs, which combine feminine modernity with an eclectic sentiment. Part of her cleverness is the way in which Ms. Rützou has enriched the DNA of the brand with inspiration from beyond the clothing industry, including concepts in cultural anthropology, studies in chromatology and aspects of contemporary art. This unique creative direction and vision has earned Ms. Rützou numerous prestigious accolades. modinåkerlind has managed Rützou’s PR efforts since 2009.